$240 billion per year is spent by Broadcasters and OTTs on acquiring Film, TV, Sports, and e-Sports content, but around 40% of that value can be lost to the cost and friction of the transaction. For example, acquiring a title can take months of emails, phone calls, and trade show meetings. Even today, it's a slow, manual process to find, negotiate, and acquire new titles.
Vuulr changes that paradigm.
Imagine if, instead of taking months to source and acquire the rights to a title, you could go from discovery to delivery in under 24 hours. Imagine if that same platform allowed brands to support and participate in the content economy. This is Vuulr.
The Vuulr Marketplace will bring together three key stakeholders (Buyers, Content Creators and Distributors & Brands) to Buy/Sell Finished Content and Sponsor Content.
Free for Buyers to use and for Sellers to list, a small commission is payable upon successful transaction. Exclusivity not required.
A Digital Supply Chain solution for the broadcast media industry. The non-profit Vuulr Supply Chain will develop technology and services to manage avails, metadata, and unique IDs for your titles, with easy-to-use tools implementing the existing global industry standards and best practices. Modern, web delivered, and mobile friendly, it will be charged on a software-as-a-service monthly subscription.
The not-for-profit Vuulr Supply Chain's charter will be to support the industry through education, consulting and implementation support services.
The Vuulr Supply Chain will also develop open source applications and platform technology based on the MovieLabs Digital Distribution Framework (MDDF)* using the Blockchain. (* Download the PDF)
The MDDF framework and standards are supported by the major studios - Disney, Fox, Lionsgate, NBCU, Paramount, Sony Pictures, Warner Bros. - and major digital platforms - Amazon, Google Play, Microsoft Movies & TV, Comcast, Netflix, Sony PlayStation, and Vudu.
The Vuulr Supply Chain will solve pressing technical issues in digital supply chain automation from beginning (Avails / Rights Management) to end (consumer experience); saving cost and time, whilst improving quality leading to an increase of revenue.
Because the Vuulr Supply Chain solution is based on MDDF, developed through broad industry collaboration, it is no longer necessary to reinvent the wheel to deploy key elements of a digital content platform.
A cross-industry format for delivery of licensing avails specifying how and when content can be presented to consumers.
Core metadata specifications that provide the shared vocabulary underlying the entire suite of cross-industry initiatives.
Standard unique IDs for precise machine-readable identification of content.
Using the Ethereum blockchain, we will build a suite of Dapps that create a tokenized ecosystem consisting of a supply chain solution and an exchange for the trading of content rights for broadcast content and sponsorship.
The Vuulr solution will make it easy to:
The Vuulr ERC20 Token will power transactions in the Vuulr Marketplace and Vuulr Foundation Supply Chain Solution. Transactions denominated in Vuulr Tokens could include: